How I work, and what it costs
No hidden charges, no commissions, no surprises. Here is exactly what happens when we work together, and exactly what you pay.
How I Work
| Step | What happens | What you'll give |
|---|---|---|
| 1. Discovery call | A 30-minute conversation about your situation and whether we're the right fit. No advice is given yet. | Nothing; just come as you are |
| 2. Agreement and onboarding | You receive the advisory agreement and the Most Important Terms and Conditions (MITC). We complete KYC and risk profiling. Advice begins only after the agreement is signed and you have a signed copy. | PAN, address proof, family details; Consent to access KYC records |
| 3. Data gathering | We collect a complete picture of your finances. | Bank, investment, loan and insurance statements/data; income, expense details; goals, Credit Report; Consent to access Account Aggregator Data |
| 4. Analysis | I study your cash flow, goals, risk profile, protection and portfolio. | Answers to any follow-up questions / Discussion on Risk Profile |
| 5. Your financial plan | A written plan with clear priorities and actions, presented and discussed in a meeting. Usually delivered within 1–2 weeks of receiving your documents. | Time for one detailed meeting |
| 6. Implementation | Guidance as you act on the plan through a platform of your choice. Your money always stays in your own accounts. | Your own investment accounts |
| 7. Ongoing reviews | Quarterly check-ins and a detailed annual review, plus support whenever life changes. | Updated statements before each review |
Fees
One engagement covers your family, including you, your spouse and dependent family members. Independent family members may opt for separate engagements, if preferred. Each engagement includes a comprehensive financial plan and ongoing advisory services. All fees are exclusive of GST, which will be charged as applicable.
Financial assets up to ₹50 lakh: fixed fee
| Period | Fee | When it's paid |
|---|---|---|
| Year 1, first quarter | ₹25,000 | At the start of the engagement |
| Year 1, quarters 2 to 4 | ₹5,000 per quarter | At the beginning of each quarter |
| Year 1 total | ₹40,000 | |
| Year 2 onwards | ₹7,500 per quarter (₹30,000 a year) | At the beginning of each quarter |
The first quarter carries more of the fee because it includes building your complete financial plan.
Financial assets above ₹50 lakh: fee on assets under advice (AUA)
The rate for your slab applies to your full assets under advice.
| Assets under advice | Annual fee rate | Minimum annual fee |
|---|---|---|
| ₹50 lakh – ₹1 crore | 0.75% | ₹40,000 |
| ₹1 crore – ₹2 crore | 0.60% | ₹75,000 |
| ₹2 crore – ₹5 crore | 0.50% | ₹1,20,000 |
| Above ₹5 crore | By agreement |
Fees are payable quarterly, one quarter in advance. Your annual fee is set by your slab, using the closing value of your assets under advice.
- Year 1: ₹25,000 at the start of the engagement for the first quarter, and the balance of the annual fee in three equal payments over the next three quarters. The year 1 fee is based on your assets under advice when we begin.
- Year 2 onwards: the annual fee is recalculated on each engagement anniversary and paid in four equal quarterly payments.
Examples (annual fee, before GST)
| Assets under advice | Annual fee | Year 1 payments | Year 2 onwards (per quarter) |
|---|---|---|---|
| ₹50 lakh | ₹40,000 (minimum) | ₹25,000, then 3 × ₹5,000 | ₹10,000 |
| ₹80 lakh | ₹60,000 | ₹25,000, then 3 × ₹11,667 | ₹15,000 |
| ₹1.2 crore | ₹75,000 (minimum) | ₹25,000, then 3 × ₹16,667 | ₹18,750 |
| ₹1.5 crore | ₹90,000 | ₹25,000, then 3 × ₹21,667 | ₹22,500 |
| ₹3 crore | ₹1,50,000 | ₹25,000, then 3 × ₹41,667 | ₹37,500 |
| ₹5 crore | ₹2,50,000 | ₹25,000, then 3 × ₹75,000 | ₹62,500 |
Year 2 figures assume assets stay the same; the fee is recalculated each anniversary. Amounts are rounded and exclude GST.
What you will never pay: commissions, product charges, referral fees or any fee linked to the products you choose.
Payment Terms
- How to pay: bank transfer or UPI only, never in cash.
- GST: charged as applicable, in addition to the fees above.
- How AUA is measured: the closing value of your financial assets under my advice on each anniversary of your engagement, supported by your account and investment statements. In your first year, it is the value when we begin. Assets held under an existing distributor arrangement are not counted.
- Payment schedule: every payment is made one quarter in advance. In year 1, ₹25,000 is paid at the start and the balance of the annual fee over the next three quarters. From year 2, the annual fee is split into four equal quarterly payments.
- Moving between fixed fee and AUA fee: if your financial assets grow beyond ₹50 lakh, you move to the AUA fee from your next renewal, only with your written consent.
- Moving between slabs: your slab is reviewed once a year, on your engagement anniversary.
- Ending the engagement early: you can end the engagement at any time. Refund terms for the first quarter's ₹25,000 and for later quarters are exactly as in your advisory agreement.
Documents You'll Receive
- Advisory agreement: the full terms of our engagement, signed by both of us before any advice is given.
- Most Important Terms and Conditions (MITC): a short summary of the key terms, including fee limits and your rights. MITC (PDF, 538 KB)
- Risk profile report: a record of your risk assessment, shared with you.
- Your financial plan: written, with the reasons behind each recommendation.
- Fee invoices: for every payment, showing GST where applicable.
Ending the Engagement
You can end the engagement at any time by writing to support@wealthtraits.com. Any refund due is processed as set out in your advisory agreement. Your plan and documents remain yours to keep.
Grievances
If you are unhappy with any part of my service:
- Contact me first at support@wealthtraits.com or 90030 55599. I will respond within the timelines set by SEBI.
- If unresolved, you can lodge a complaint on SEBI's SCORES portal - scores.sebi.gov.in (opens in a new tab)
- If still unresolved, you can use SEBI's Online Dispute Resolution portal - smartodr.in (opens in a new tab)
Frequently Asked Questions
Is the discovery call charged?
The discovery call is a conversation to understand your needs and check fit. No advice is given and no fee is charged for it.
Why is the first quarter's fee higher?
The first quarter includes gathering your information, analysing it and building your complete financial plan. That is where most of the work happens, whichever fee option applies to you.
What counts as "financial assets"?
Investments I advise on, such as mutual funds, ETF, Pension Funds, bonds and deposits. Your home and other physical assets are not included in the fee calculation.
Will my fee change if markets fall?
Under the AUA fee, your fee is recalculated once a year on your engagement anniversary, so it moves with your assets annually, subject to your slab's minimum fee. It stays fixed within the year.
Do I have to move my investments to you?
No. Your money stays in your own accounts, and you implement the advice yourself with my guidance.
Clear advice, clear fees
Start with a 30-minute discovery call to see if we are the right fit.
Book a discovery call